It starts with table stakes then layer in those things that may be more experimental. This top layer is where the delta is filled. But how many new bets should you be placing? A simple framework for thinking about experiments is to use the rule of three.

Try and cap your new bets at three per quarter, otherwise your team risks being pulled in too many directions. There are never more than three, typically one, big priorities per quarter that are new bets. It gives us the space to fail forward. To stand out in the digital world, you have to place big bets.

Even if you can only do one instead of three, never cut out big bets completely. Often, in tough economic times, experiments and moonshots are the first projects to get pruned. You need to make bigger bets, make room for stuff that is potentially transformative. Of course, this puts a whole lot of pressure on choosing the right bets for your business, especially if you only have a couple cards to play per quarter So, the next question becomes what is a smart bet given the current economic climate?

With true north established, your course should be a lot more clear. Still, there are a million possible directions you can take depending on your unique business model and go-to-market GTM strategy.

When it comes to optimizing ROI, there are two levers you can pull: Profitability and efficiency. Now, reducing costs and increasing gross margin is a key lever for companies whose valuations have dropped as a result of interest rates.

And any company looking to use its resources more wisely, for that matter. On the other hand, people have always been trigger happy when it comes to the profitability lever.

But in the past, they pulled it by pushing higher prices towards customers. With increased price sensitivity, this is no longer a good option. Instead, companies should pull this lever by growing customer lifetime value.

With demand down, budgets gone and doors closed, it makes sense to re-concentrate some of your efforts towards nurturing, growing and expanding existing relationships. Investing in this aspect of growth during these times is key. At this point, you might be wondering which marketing programs can help you accomplish these goals.

What levers can you pull to build long-term customer loyalty and value? How can you actually increase efficiency? Within this motion, you may have different GTM types—that is, methods of bringing your products and services to a segment.

Given our Creative-as-a-Service CaaS offering and GTM approach, it makes sense for us to invest in content marketing and demand generation activities. Suffice to say, it really depends on your business. Just make sure you have your GTM approach figured out before prioritizing marketing programs and activities.

Leveraging available data, looking at historical examples of success and estimating ROI—these are all good ways to add a little intelligence to your gamble. But first, we wanted to acknowledge that prioritizing marketing strategies can often feel like playing a game of bingo.

Try the game below and see if you can win:. That said, there may be more ground worth exploring or areas where you should double down.

So, we asked our audience what smart bets they think marketing and design teams should be making in these times. Though not necessarily for everyone, three strategies trended above the rest:. In addition to these strategies, building a powerful brand Watch the video below for a quick look at these five strategies or keep reading for a deeper dive.

From design teams collaborating in real time on Figma boards to content teams partnering with subject matter experts SMEs to deliver real value, creation has become a collective pursuit. Taking this concept a step further, more and more brands are collaborating on content beyond the four walls of their organization.

James Carbary , Founder of Sweet Fish Media , explained the difference between a creative and a creator best:. He also highlights several brands in the tech space that are already pursuing this strategy: Clari , Airmeet and Lavender.

Clari is a revenue platform. Airmeet, an event platform. And Lavender, an AI email assistant. The point being, regardless of what your product is, creator partnerships may be worth exploring. The flip side to this coin is teaming up with brands and customers to produce events and content, like this guide or our recent Ignite Summit.

Partnerships can help by amplifying your reach and infusing your content with real value and authenticity. Our Head of Content and Community, Cassandra King , has a theory: The bigger your company gets, the harder it is to repurpose content effectively.

The one person content team must by necessity repurpose, repurpose, repurpose. But as a team grows and roles get more specialized, that machine often breaks down in favor of new, new, new. Whether you work for an enterprise or a mid-market company, your brand can benefit from making better use of its existing content.

With a simple playbook, you can repurpose content like a nimble startup and use your resources to the fullest. Jess Cook , Head of Content at LASSO , shared a super simple framework for repurposing a blog post across social channels:. So, by all means, repurpose! Just remember, native content is now queen.

This bet comes with a disclaimer: Not every brand needs or will benefit from a community. That said, there are companies that will absolutely benefit from this bet. Anderson recommends being brutally honest with yourself about whether interest in a community exists. It was also an indication of what kind of community Jasper should build: A community of platform vs.

a community of practice. As you can see, a community of platform is centered around your product. For Jasper, there was a real interest in discussing and exploring how to use their tool. On the other hand, a community of practice is more of a social group.

The product plays a minor role and discussions center around strategies and tactics. Of course, this is a binary view of how communities work. Most brand communities will fall somewhere on a spectrum of platform to practice. For instance, if you fall closer to platform, community-driven activations would be a good metric.

All this to say, community can absolutely be a moat for growth. By facilitating interactions and encouraging knowledge sharing, this strategy can help you turn your audience into advocates.

And advocacy is how real people buy. Or, is there a social need? In some schools of thought, brand is a dirty word.

But the truth is, without the foundation of a solid brand, all your other efforts will fall flat. Though not a quick play, building your brand pays off in the long run when your company sticks in the public consciousness and your customer acquisition costs go way down.

Great brands have fans. Of course, brand is notoriously hard to measure. Does it excite me? Does it make me nervous? Does it make me fall out of my chair? Your brand is likely to stick in their minds, not slip away like a dream within a minute of waking.

And though it may feel prudent to be conservative in times like these, pushing boundaries is the better move to combat dwindling demand.

Plus, as Anderson mentioned, with less competition for attention and lower costs, your brand dollars can go a long way right now. But answer this question about the creative first: Does it make you feel something?

AI can 50X your speed and 10X your output. Just kidding. Stats like these are meaningless to marketers and designers on the ground trying to figure out how to actually use this technology in their workflows.

The mandate of the hour is to do more with less. Be more efficient. Move faster. Adopting AI is a natural response to these demands. The question is, how can marketers and designers make the best use of this technology?

Our Director of Brand and Marketing Creative, Piotr Smietana, shared a pertinent example for this guide. Smietana had a challenge: He needed to brief a visual of a lighthouse floating in space, surrounded by old-timey galleons and fantastical whales. With AI, he tried a few prompts, pointed out the parts he liked and saved himself hours of time.

Though AI couldn't capture Superside's distinct brand and illustration style, it provided a solid starting point. Similarly, our Director of Growth Marketing, Andres Levinton , finds AI useful for ad copy ideation. He explained the technology might not spit out the perfect headline, but it will give you bits and pieces to use as starting points or spark new ideas.

Smietana urges leaders to become more resilient and use this opportunity to revisit frameworks or processes that were established a long time ago. Future proofing your team means getting ahead of trends, especially useful ones like AI. We could go on. Talk about organic and video.

Augmented reality AR and 3D design. The truth is, one, none or all of these bets could make sense for your brand. Which ones? The following framework will give you a map to follow as you set your course.

In fact, it always has been. But the point is buyers jump ahead, jump back, ghost and get onboard in perplexing patterns. So, how do you decide which marketing activities and programs to invest in? And how do you adjust over time? This might be the hardest question to answer in marketing and it connects to an even larger problem we like to call: THE BIG UNKNOWN.

demand creation. What a conundrum. Of course, you can make assumptions based on the jobs to be done JTBD of your buyer personas or whether your company is in a well-understood, saturated or brand new space.

For example, in a saturated space, you might focus on demand capture activities, like bottom-of-funnel advertising or content for buyer-intent keywords. But at the end of the day, your carefully planned marketing programs may still feel like a whole lot of hunches and guesswork.

Bingo, anyone? So, this guesswork needs to be paired with a solid numerical framework that makes marketing into a calculated experiment, instead of a series of missteps. For example, if my North Star Metric is revenue growth and expansion within organizations is the main input lever I want to focus on to affect this metric given slowed demand and sky high CAC, then a smart bet might be to focus on my account-based marketing ABM motion and upselling to existing enterprise accounts.

So, I have a smart bet in mind. A slam dunk is a growth bet you can take to the bank. Either from historical context or market proof, you know this type of program will yield results with a high degree of certainty.

On the other hand, if you have little to no historical context and market proof is mixed, indirect or non-existent, you might consider a bet an experiment. With experiments, you need to be more comfortable taking on risk.

This is where momentum and appetite for risk need to be factored in. If momentum is at a standstill, you might focus on slam dunks to get the flywheel turning again.

A moonshot is a long-term bet with the potential for outsized impact. It took over a decade to see the fruits of this gamble, but now, Nvidia is on the brink of being a trillion dollar business.

With a moonshot, you may not see results for years, decades even. You will have losing days, weeks and months — therefore working to a betting bank is crucial. We advocate a point betting bank, so if you are betting at £1 a point, you would need £ in real money to follow the service.

The Multiple Power strategy works best with a patient mindset, which waits for the big win to come in — such as we enjoyed on Saturday the 29th of May On a day with 5 selections, we would advise placing a 26 point Super Yankee, which comprises of 10 doubles, 10 trebles, five four-fold accumulators and one five-fold accumulator.

The total profit at advised prices on this day was points from 26 points staked. As the bet split below showcases, this worked out at a £ A Lucky 31 is similar to a Super Yankee, yet also includes 5 single bets.

As you can see, the doubles, trebles and four-fold that make up a Yankee can boost value bets exponentially, especially when all four selections win. As profitable as Multiple Power is — I do want to take a moment to talk about expectations and the patience that is required when using this service.

Betting profits do not come in a straight line and you can never guarantee a winner every week or even month, especially with a multiple strategy like this. Let me be very clear: You will have losing runs and losing days if following Multiple Power.

But equally as the long-term results showcase — you will have days when we advise 4 bets and all 4 of them win. And days with 3 bets when all 3 of them win. And days with 5 bets when 4 of them win.

And on those days as the bet slips throughout this page prove the rewards are huge! That is to get the bets at Not getting too down on the days we lose and knowing that when we do win, we win big. Which is why you need to be brave, mentally resilient, disciplined and have the determined stamina to benefit from this service.

One member, Thomas shared with me his betslip which made a £5, Another member, Sean shared his bet slip which made a £3, return from a £25 treble placed on the 3 bets advised on the 15th March. This service is enjoyed by customers across the world, including the likes of Markus, a native German speaker who outlined the profits he made at Bet from Doubles, Trebles and 4-ways on the 20th January.

We really had a few of those since I started to follow this. Now the problem is of course you can´t make multiples on exchanges and I know that this also never was the reason for the service. And I have to say, it really works very well!

Like today I´m pretty sure I had a greater profit than if I had bet it on bookies. Because I understand that a potent, patience service like Multiple Power is not for everyone, I am offering a 30 day refund guarantee on all membership options available.

Betting profitably does not work that way. Instead it is a strategy that will work long-term and the results bear that out. Yet it can never guarantee a profit over any 30 day period. Yet if you want to trial it out and have the peace of mind that this approach suits you, then be assured you can join up and take advantage of this 30 day refund period.

Currently, we are not accepting new subscribers to the Multiple Power service. Check back in the future if spaces open again. To access our great pages including tips, strategies and interviews, simply login or register below.

Premium Area Premium Home Expert Tipsters Demetrio Giotti SBC Football AI Football Tips The Poacher SBC Golf Golf Betting Club Golf Insider PGA Profit Weekly Golf Value SBC Racing Irish Cash Consortium Multiple Power No Foto Needed Optimum Racing Precision Value Pricewise With PCB Quentin Franks Racing The Value Machine.

Multiple Power — Win On Horse Racing Hugely successful multiple betting strategy for horse racing — proven to work since ! Rennes - Lorient. Anderlecht - Eupen. Fcsb - Petrolul Ploi. Cortulua - Bogota. Aucas - Orense. Goiania - Goias. Alianza - Cd Universita. Municipal - Municipal Lib.

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Today, the website serves over , unique users each month, offering them free access to:. Andy and his team of experts provide their best bets, sports knowledge and research in every article. Their knowledge spreads across the biggest and best sports and key sporting events each year.

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Andy began his journey on Twitter in February now X and quickly gained a large following due to his commitment to delivering high-quality betting insights and research, all for free and in a responsible gambling manner.

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